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Research papers

From the blog to the record shop

This paper envisions the future of insight and sees the walls between quantitative and qualitative research brought down thanks to new digital technologies. A project case study that catalysed decision-making and pushed new strategies within the...

Catalogue: Qualitative 2011: Embrace, Inspire And Celebrate!
Authors: Jamie Allsopp, Hanna Chalmers
Companies: Universal Music Group , Sparkler
November 13, 2011
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Citation

Allsopp and Chalmers (2011a, November 13). From the blog to the record shop. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/from-the-blog-to-the-record-shop